Alesis Names Distributor of the Year Award

FOR IMMEDIATE RELEASE

February 4, 2000

Simon Peter Tan of Sinamex (center) receives Distributor of the Year award from Alesis' Mark Frederick (left) and Gustavo Afont (right).

Los Angeles, CA (Winter NAMM) - Alesis Corporation announces that it has named Sinamex Electronics Pte Ltd Distributor of the Year.

Mark Frederick, Alesis director of sales, presented the award February 3rd at Alesis sales meeting held at the company's headquarters in Santa Monica. "Sinamex Electronics is to be congratulated for their exemplary performance during 1999. Alesis is pleased to acknowledge their efforts with this award," said Frederick.

Each year Alesis selects a distributor that has consistently gone above and beyond what is typically expected. In addition to the standard marketing activities, stores merchandising, product training, this firm has consistently maintained good communication with Alesis and with their dealers. The celebrated company has a positive outlook and attitude and can be counted on to do whatever it takes to make things happen. They work hard and as the business climate changes they quickly adapt, always keeping the focus on selling more Alesis products.

Alesis Corporation manufactures a full line of professional audio and musical instrument products capitalizing on its strengths in digital, analog, vacuum tube and transducer technologies. From groundbreaking ADAT digital recording technology to innovations in keyboard technology, Alesis delivers revolutionary product solutions to the music and audio production industries.

For more information:
Tel: 800-5-ALESIS
Tel: 310-255-3400
Fax: 310-255-3401

Alesis Corporation 1633 26th Street Santa Monica CA 90404